Case No. 01
Benefit × Love Wellness
A Valentine's Day influencer collab between Benefit Cosmetics and Love Wellness at Silver Springs in West Hollywood. Around 90 influencers moved through two heated pilates classes, shade matching with Benefit's new POREfessional foundation, then a post-pilates matcha. We worked through several rounds of ideation and a design brief from the Benefit team to land the menu: the Strawberry Matcha Latte and Coconut Cloud Matcha, both naturally pink, both built for the theme. Branded cart. Branded cups. Both logos. Every drink hand-whisked to order.
See more on matcha bars for brand activations →Our most-tagged activation to date. Benefit shared it to their Instagram story, and Love Wellness to a reel still live on their profile.